Why do I need to stage my occupied home to sell if it is beautifully decorated?
Even the most beautifully decorated homes need to be staged because staging and decorating are different.
- The way you live in your home and the way you market and sell your home are different.
- Decorating involves personalizing your home to reflect your taste and your personality. Decorating with personal photos and awards draws the attention to your mementos and away from your house. Mementos are great conversation starters when you live in a home, but you want potential buyers to focus on your house and not your “stuff” when selling. Your “stuff” is not for sale.
- Staging involves neutralizing or depersonalizing your home so that the most potential buyers can envision themselves living there.
Your home goes from a home to a house to a product when you put it on the market for sale. Your home needs to be marketed just like any other product.
- You wouldn’t sell your car without detailing it and you shouldn’t sell your house without staging it either. You deserve to get the most amount of money for your house!
- Even in a great real estate market, staging helps you sell for more money faster.
- You wouldn’t sell your car without detailing it and you shouldn’t sell your house without staging it either. You deserve to get the most amount of money for your house!
Why do I need to stage my vacant home?
- Vacant rooms are confusing.
- Buyers need to visualize where their furniture can be
placed.
- Buyers only know what they see, not the way it is going to be.
- You need to paint a picture for them with furniture and accessories.
Should I wait to see if my house sells before staging it?
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NO!!!
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Michelle Morris, ASPM, ASP, IAHSP |
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